For the past several years, Apple has talked about making a true entry into the home entertainment business and challenging the likes ofNetflixorAmazon. But the tech giant’s foray into Hollywood has been plagued by delays — many of Apple’s own making.
The Wall Street Journalreports that, in a bid to protect its image, Apple isrestricting the content of TV showsregarding sex, violence, and the use of illegal drugs. One of the earliest examples was when Tim Cook was shown an early screening of Apple’s “Vital Signs.” The drama covered the life of rapper Dr. Dre and featured an orgy, people doing coke, and weapons. Apple told the show’s staff it was too violent for Apple.
The company imposed other restrictions on a series by M. Night Shyamalan, which focused on a family’s loss of a child. Apple agreed to produce the series but requested that the crucifixes be removed from the family’s home. Apple, apparently, is wary of shows that deal with religion or politics.
Despite these restrictions, Apple isspending plenty of moneyto make a push into the entertainment industry. The company has outbid established players such as Netflix and NBC for high profile projects. It appears that Apple is serious about entering this industry, but wants to be cautious about how it does so.
Such fears are part of the reason that Apple has delayed the launch of its original content. With abillion-dollar annual budget, the company’s first lineup of shows was initially expected to launch in March 2018. That date waspushed backto later this year — but without a firm date still, expect yet another delay of the company’s original content.
