Adele has made no secret of the fact that she is not crazy about streaming, but she appears to have accepted it, to some extent. Afterwithholding her mega-hit album25from streaming servicesfor seven months, the Grammy-winning singer is ready to make it available on Spotify,Apple Music,Amazon Prime, and Tidal,Billboard reports.
Listeners won’t have to wait much longer to start streaming25. The album will be available starting at midnight on June 23, giving users a chance to say “Hello” to the British songstress’ most recent album in its entirety. (Singles off25are already available on select streaming services.) By now, though, we suspect that most die-hard Adele fans are well-acquainted with25and, in fact, had a hand inher insane, record-breaking sales.
Adele proved that streaming — common as it has become — is not absolutely essential to commercial success. That may not be true for every artist, but being the superstar that she is, she sold 3.38 million albums in the U.S. in25‘s first week, according to Nielsen Music. That massive number smashed the previous single-week sales record (2.42 million albums), set in 2000 by Nsync’sNo Strings Attached, by nearly a million copies.
In the past, Adele has made it clear that she has her doubts about streaming,calling it “a bit disposable”in an interview withTimein December 2015. She has, however, allowed her previous albums,19and21, to be streamed after they were initially withheld. Her system seems to work for her, and you know what they say about what “ain’t broke.”
Another saying also applies here: Better late than never. In spite of the fact that25has been out since November 20, streaming service users will likely be eager to play it. Herco-writers should be excited about the additional royaltiespresumably coming their way.
iTunesAmazonSpotifyTidal
