Last year, Pandora rolled out Pandora Premium, a $10 per month on-demand subscription meant to provide a more direct alternative to services likeSpotify and Apple Music. The radio-like nature of the service is still there, but if you feel like paying extra, you’re able to get a lot more control over exactly what you’re listening to at any given time. Unfortunately for computer-bound users, the service was only available on the Pandora mobile app. Now that has changed as Pandora has rolled out Premium on the web, complete with all the features offered in the mobile apps.
Pandora says that Premium on the web has been the number one feature requested by its users, who can start using the new features on the service’s website immediately. Now Premium features like Search and Play, which offers customized search based on your listening history, and My Music, which lets you easily collect and catalog your favorite albums and artists, are available in a larger format that the streaming service refers to as “beautifully immersive.”
Given Pandora’s roots as a personalized internet radio service, it’s no surprise that it’s smart playlist features are pretty, well, smart. You can start a new playlist with one or two songs, tap the “Add Similar Songs” button, and pretty soon, you’ll have a playlist full of either familiar music, or new songs that could end up becoming your favorites.
As of last year, Pandora had81 millionactive listeners but has fewer than 5 million people paying monthly for Pandora Plus. Expanding Premium’s availability by letting users listen on the web could potentially help it catch up to the subscription streamingcompetition of Spotifyand therapidly growing Apple Music.
Updated on February 15: Added details of Pandora Premium for the web.
