Summary
With seven live-action movies to its name, Mattel’sTransformersfilm series is a resounding box-office success, with the franchise generating upwards of $5.286 billion overall. Given the success ofBarbie, which garnered $1.446 billion at the box office, Mattel might just be the new Marvel Studios, though it’s far from the only toy-maker that’s eyeing Hollywood. In 2009,Hasbro’s iconicG.I. Joetoy line was adapted into a big-screen blockbuster:G.I. Joe: The Rise of Cobra. The first in the military sci-fi action film series,Cobramade $302.5 million.
In the wake of its success,Rise of Cobraspawned two sequels,G.I. Joe: Retaliation, which raked in $375.7 million at the global box office, andSnake Eyes, aG.I. Joeorigin story about the titular operative that made just $40.1 million in theaters when it was released in 2021.Since the failure ofSnake Eyes, theG.I. Joefilm franchise hasn’t released any additional entries.That changed, to some degree, with theending sequence ofTransformers: Rise of the Beasts, which teased aTransformers/G.I. Joecrossover.
Snake Eyes Bombed With Critics & At The Box Office
The G.I. Joe Origins Movie Failed To Launch A Hasbro Cinematic Universe
Soon to be slotted into the officiallive-actionTransformerstimeline, the untitledTransformers/G.I. Joecrossover movie can finally redeemSnake Eyes. While the Hasbro-Mattel team-up — which first happened during the ’80s on the pages of comic books — has the potential to reinvigorate both beloved brands, it’s theG.I. Joeseries that needs the most help.Snake Eyes: G.I. Joe Originswas pannedby critics, earning an abysmal aggregate score of just 35% on Rotten Tomatoes. Despite fairing better score-wise with audiences,Snake Eyesdidn’t even make back its budget.
Despite some solid action scenes and a focus on a fan-favorite character,Snake Eyesfailed to dazzle viewers.
Making just $40.1 million against a steep budget of $88–110 million,Snake Eyeslost tons of money. Despite some solid action scenes and a focus on a fan-favorite character,Snake Eyesfailed to dazzle viewers. With a mysteriousorigin story, Snake Eyes (Henry Golding)is a lone fighter who is recruited by the Clan Arashikage, long before becoming the masked, sword-wielding hero of the G.I. Joe organization.Thin on story and characterization,Snake Eyes' planned follow-up has seemingly been axedin favor of other projects, including theTransformers/G.I. Joecrossover.
Why Snake Eyes Isn’t Mute In His Origin Movie
In Snake Eyes' new origin film, why isn’t the classic Joe mute like in the past? It could be that they’re saving it for a potential future sequel.
Bringing Andrew Koji’s & Henry Golding’s Characters Back For The Crossover Could Help Redeem Snake Eyes
Golding & Koji Were Great In An Otherwise Mediocre G.I. Joe Movie
In the aftermath ofSnake Eyes' failure,G.I. Joe 3doesn’t seem to be top of mind for Hasbro. Instead, the toy-maker is all in on using the built-in excitement about theTransformers/G.I. Joecrossover movie to draw audiences. Still, theTransformers/G.I. Joecrossover can reviveSnake Eyes' bestaspects: Henry Golding’s star-powered performance as Snake Eyes and Andrew Koji’s (Warrior) incredible turn as Tommy/Storm Shadow. That said, if Hasbro truly wants to redeem Snake Eyes,Golding and Koji’s characters should return for theTransformers/G.I. Joecrossover movie.
Snake Eyes Returns to G.I. Joe with 1 Controversial Change
In a recently released preview for G.I. Joe: ARAH #301, the original Snake Eyes returns, but a return to his classic look may prove controversial…
The Transformers Crossover Can Be A Fresh Start For The G.I. Joe Franchise
Hasbro’s G.I. Joe Could Be A Lucrative Film Series
AlthoughSnake Eyessets upG.I. Joesequel films, the three-movie franchise’s stagnation suggests that Hasbro should move on and provide itsG.I. Joecinematic universe with a clean slate. The highly anticipatedTransformers/G.I. Joecrossover movieis the perfect way to make that fresh start. While theTransformersflicks have varied results in terms of quality, there’s no denying the franchise’s blockbuster status. By combining theG.I. JoeandTransformersfanbases,the crossover event will likely be a lucrative box-office smash that paves the way for future crossover and solo outings.
As of June 2024,Snake Eyesis streaming on Hulu.
Snake Eyes
The third film in the G.I. Joe franchise, Snake Eyes serves as an origin story for its titular hero. It follows Snake Eyes (Henry Golding) as he ingratiates himself with an ancient ninja society known as the Arashikage clan while hunting for his father’s killer. Alongside Golding, it stars Andrew Koji, Úrsula Corberó, Samara Weaving, and Iko Uwais.
